Google Penguin changes were presented on April 24, 2012, and arrived as a jolt to a lot of internet marketing blogï»¿ site owners. This update is clearly intended to stimulate the best quality sites and target website content which amounts to polluting the web with spam, as mentioned in the official statement of Google Penguin modifications. Although Penguin changes are meant to penalize only those sites which are involved in spamming the web, the website owner discussion boards are bombarded with parades of protest about incorrect judgments of websites affected by the latest updates. Numerous webmasters and owners of various sites are convinced that the newest updates have punished genuine and original content material while many spam sites continue to rank highly in search engine outcomes.
Both Google Panda updates and Google Penguin updates relate to algorithm criteria changes within the Google Web Search platform. The Penguin update appears to be incorporated straight into the main algorithm, similar to a more conventional Google update. This past year Panda update affected 12% of search engine results, and Penguin update around 3%.
When you read community forum interactions, the Penguin Update has wrecked Google’s search results. You’d imagine the apocalypse is here! Maybe it’s more a matter of which “hat” you’re donning, white or black. Much of the outrage is, quite simply, self-imposed.
Google’s recent changes kicked down the search rankings many top-rated websites which had been at the top for some time. This resulted in sliding them very deep within the listing. How come the seemingly severe treatment?
Too many webmasters, to their demise, encouraged black hat search engine optimization methods to permeate their internet marketing strategy. Quite a few happened to be completely in the dark about what their own hired SEOs had been doing behind the scenes. This on no account lessened the impact when their websites suddenly lost massive search website traffic because of these methods that triggered their sites to decrease on SERPs and PageRank.
When all the smoke clears, this Penguin update (like Panda) is an enhancement and yet another wake-up-call for internet spammers and all sorts of the black-hat users. Ultimately, the Penguin update didn’t really modify a single thing which Google has viewed as improper. Google has always preferred good quality articles on internet marketing and other unique content. Now, more than ever, Google demands it. The Google Penguin update was designed in order to improve standards on how to network market and penalize individuals who have been spamming Google and proceeding in opposition to their own guidelines.
Here’s a novel idea: Why not just buckle down and play by the rules? “Don’t be evil.” With the Penguin (in addition to Panda previously) changes, Google has actually shifted web SEO focus back to quality content for all searchers on the World Wide Web.